The journey, owned by the hostThe guest journey,
owned by the host.
One patented ecosystem that follows every traveler from booking at home to the invitation back. It runs on the systems a property already has, keeps the data on the property, and gives every member of staff the right task at the right moment.
one ecosystem
recognized the traveler
America's Cup, Bermuda
launched on the platform
Why now
A chat window reaches three moments. We run all eleven.
Most AI launched in travel this year is a chat window at the front door. The prize the industry has named is larger: own the whole guest journey.
Spark Compass senses what happens on the guest's phone, the staff watch, the room screen, the lock, the point of sale and the property systems. It understands each moment in context and acts: a welcome, a dispatch, a key, a table, a message to the right person. The journey is described in the patent specification filed in 2013, and it has run in live deployments since 2014.
One journey, eleven moments
From the booking at home to the invitation back.
Booking, departure, airport, ride
Preferences travel with the booking. A welcome arrives before boarding. The guest is recognized on landing and guided to the car, and the hotel knows the arrival time.
Check-in, door, room, property, wellness
Check-in is completed from the car and the key is already live. Every outlet knows the guest, and requests are dispatched to the right team.
Sharing, home again
Moments are shared and friends are rewarded. The stay summary arrives with an invitation back, and the hotel remembers for next time.
Demonstration journey at a fictional property, with illustrative data.
Hotels and resorts
The hotel is the hub. The guest's phone is the edge.
Nothing else is required. Booking, property management, point of sale, keys and dispatch stay in place. Spark Compass integrates and never replaces.
Spark IRIS, a concierge who is always in
In the room, IRIS answers on the television in the guest's own language. Extra towels, a wake-up call and a table for dinner are one sentence each, and every request is dispatched to the right team.
IRIS is always clearly labeled as AI, and a member of staff can step in at any time.
Labor that goes further
Housekeeping, room service, maintenance and the bar work from one live picture. Requests reach the right person the moment they are made, on the watch they already wear.
The same team delivers more service with fewer calls and fewer misses.
One operating view for the owner
Arrivals, requests, response times and room status across the property, live. Fifteen AI agents work in orchestration on the property under a human conductor.
They run on a compact AI rack inside the building or a pod in the parking lot, sized to the hotel.
Airports
San Diego International Airport. Proven at the gate.
The problem: raise traveler satisfaction, lower stress and grow spending inside the airport, while giving operations better oversight.
Apple indoor navigation
Apple launched its indoor navigation at the airport on the Spark Compass platform in 2016, with the terminals mapped and beaconed.
Samsung wearables
Samsung launched its enterprise wearables for airport staff on the same platform: one-click alerts and automatic dispatch to the nearest technician.
Luggage trackers
10,000 Bluetooth luggage tags distributed. The traveler's phone or watch says when the bag is on the belt.
Any airport
The app recognized the traveler at more than 2,000 commercial airports worldwide, giving proof of departure and proof of arrival.
Destinations
A whole destination, activated end to end.
America's Cup
An entire island nation activated: the airport, the race village, hotels and points of interest. Visitors were welcomed on landing and guided across the island.
More than 4 million active users.
Hotel programs
Letters of intent are executed with a Middle East hospitality partner managing more than 200,000 hotel keys, with IRIS as the guest interface.
Stated at its current stage. Non-binding until contracted.
The pilgrim's journey
The same eleven moments applied to the journey of a pilgrim: guidance in the pilgrim's own language, group arrival flows, and oversight for the seasonal workforce.
A program in development with partners in the region.
Data
Data the owner keeps. On the property.
- Recorded on-premiseGuest and operating data stays on the property, under the owner's control.
- Never used to train othersNo third party trains models on the hotel's guests.
- The guest in controlData is recorded for the guest's benefit, with consent and with the guest in control.
- Compliance by architectureWhere the law requires data to stay in the country, it stays on local infrastructure by design.
- Quantum-solved guest dayThe best day for each guest and an even flow of arriving groups have already been solved on IonQ quantum hardware and matched against the exact optimum.
Films
See it in the real world.
Spark IRIS Suite: the AI in every hotel room
San Diego International Airport: indoor wayfinding with Apple
AwayYouGo traveler app at San Diego International Airport
Spark IRIS Cruise: every ship its own AI hub
Partners
Built with the technology leaders.
Spark Compass integrates with any cloud and any device and replaces none of them.
One guest. One ecosystem. Every moment answered.
Start with a discovery session, then a flagship property, then the portfolio.
Contact
Own the journey at your property.
For hotel owners and operators, airports, destinations and tourism authorities. Tell us where you operate and which moments of the journey you want to own.